Let’s be honest here: Do you know if your ad campaigns are really worth the time and money? Sure, the website traffic increases due to AdWords, but how many of those clicks convert to potential customers? And how about those closed deals in your CRM, do you know if those were initiated by one of your online ad campaigns?
Neither Google AdWords nor a CRM tool will answer those questions. Put an end to this guessing game by closing the loop between your CRM and AdWords. If the above reason is not enough, I’m give you another 5 reasons to get you convinced!
1. Know if your ad has reached the Right Audience
When a lot of time and money is spent on ad campaigns, you definitely don’t want them to end as a dud. Obviously, your AdWords does not give you details about the user who has clicked on…
View original post 549 more words