While duplicate keyword insertion in an AdWords account is in many cases the result of common error, some advertisers may intentionally insert duplicate keywords into their accounts under the misconception that two identical versions of the same keyword can increase their chances of success in the ad auction. In this post, we’ll cover why this strategy is flawed, whilst taking you through the basics of duplicate keywords.
What are Duplicate Keywords?
A keyword duplicate is when you have the same keyword entered in your campaign more than once. For example, if a campaign has two identical versions of a keyword, e.g. “buy red shoes online”, this keyword is considered a duplicate.
View original post 703 more words