Google Engagement Ads – The Fight Against Banner Blindness

Andrew Ellis | Digital Marketing Professional

Earlier this year, Google announced a new product offering called Engagement Ads. This new ad format combines traditional display ads with rich media to create a highly engaging ad unit.

Here is the official video about engagement ads…

There are several different types of Engagement Ad Units available…

The Standard Lightbox Ad

The lightbox ad is a highly interactive unit that when hovered over for two seconds, it expands to almost a full screen with several spots for videos, games, or any other forms of media.

engagement ads

Catalog Lightbox

The catalog lightbox allows users to view your digital catalog and you only pay when a user opens your catalog. You can also see valuable metrics such as page flips and product views.

YouTube Masthead Lightbox

The great part about this ad format is that you can re-purpose a previously created YouTube Masthead. Watch the video below to see how this format…

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